Value Investing
The basic concept is straightforward: If you know the true value of something, you can save a lot of money when you buy it on sale. Whether you buy a new Mobile on sale, or at Full price, you’re getting the same Mobile with all the features
Stocks work in a similar manner, meaning the company’s stock price can change even when the company’s value or valuation has remained the same.
- Value investing is an investment strategy that involves picking stocks that appear to be trading for less than their intrinsic or book value.
 - Value investors actively ferret out stocks they think the stock market is underestimating.
 - Value investors use financial analysis, don’t follow the herd, and are long-term investors of quality companies.
 
Characteristics of great value stock
- Well-established businesses with long histories of success
 - Consistent profitability
 - Stable revenue streams
 - Dividend payments
 
You should research on the company by research and checking its financial metrics
- Reading the Financial Statements
 - Finding out what it does
 - Understanding the industry – is it cheap because it is in a declining industry?
 - Identifying the potential challenges the company might be facing
 - Keeping current with news about the company
 
Financial Metrics
- Price-to-Earnings Ratio
Compare the P/E ratio with industry peer - Price-to-Book Ratio
Find a stock with a P/B ratio that is less than 1. This means that it is currently priced cheaper than its equity or book value. - Price-to-Earnings Growth (PEG) ( P/E ratio / Earnings Per Share Growth)
PEG looks more into future growth compared to P/E ratio which is based on historical figures. - Net-Net Value ( Current Assets – Total Liabilities )
If the current assets can cover all of the company’s liabilities, the net-net value will be positive and that will be an investment worth looking at - Debt-to-Equity Ratio
A company with a low debt-to-equity ratio is better for investment - Price-to-Free Cash Flow
Cash is the most liquid current asset the company can have.
Price-to-FCF Ratio = Price / Free cash flow per share
Lower numbers indicate that a company is under priced. 
Value investing strategies take time to follow, but the time and effort you spend are worth it